Surgical Weight Management

Surgical Weight Management

Alexian Brothers Bariatric Surgical Weight Management Program

Development of strategic marketing plan for increased community awareness and client retention through a two-month screening program for approval of surgical procedure by Blue Cross Blue Shield.


  1. Physician/Patient engagement and education process and procedures.
  2. Established specialized call center
  3. Created process and guidelines for incorporating individualized client/patient care teams that included case managers, nutritionists, nurse practitioners, endocrinologists, sleep apnea specialists, neurologists , psychologists and specialized bariatric surgeons.

Messaging and development of client/patient recruitment and general practitioner referral campaigns including:

  • Magazine and Newspaper Campaign
  • Television and Radio Broadcast Campaign
  • Direct Response campaign including: traditional mail and email
  • Special community events
  • Community partnerships and sponsorships
  • Physician/general practice education materials
  • Medical and Surgical weight loss program education and referral support for physicians and other related medical professionals including- endocrinologists, sleep apnea specialists.


23 January 2015


Web Design, Branding & Identity, Integrated Campaigns

Contact Information

Jeffrey Whetstone

Contact Me >

Phone: 630-244-3476

Chicago, Illinois U.S.A.



  • Account/Client Relations
  • Branding & Communications
  • Corporate Identity & Standards
  • Creative/Art Direction
  • Direct Response-Mail & Email
  • Graphic Design
  • Illustration & Conceptual Photo-imaging
  • List & Media Management
  • Packaging & Product Design
  • Program & Team Management

  • Publishing-Books, Video & Music
  • Retail Sales Campaigns
  • Research-Quantitative & Qualitative
  • SEO & Social Media Strategies
  • Staff Recruitment & Management
  • Strategic Marketing
  • Business Development
  • User Experience/User Interface
  • Website Design & Development
  • Website Application Plugin Development
  • Writing


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